* MINDFUTURE * MINDFUTURE

*MINDFUTURE

OVERVIEW

INFO

Project
2024-2025

/ UX / UI
/ Identity
/ Design System

Digital platform and identity for a disruptive Danish tech agency

MindFuture is a Danish tech agency turning bold ideas into reality and partnering with visionary founders and companies to build smarter, faster, and more efficient device technology.

When MindFuture pivoted to device technology, its identity had to follow. I created the new brand visuals and the website, then worked out how it would live together with Test Your Idea, the newly-planned platform where founders get feedback on their ideas.

Success & Impact

Reached 500+ scaleups through digital platform for idea validation
30% more companies reached in the launch year than the year before
DTU, AAU and Danish Life Science Cluster, got their own white label version
Streamlined user journey and received 92% satisfaction rate

OVERVIEW

UX / UI / Identity / Design System

2024-
2025

INFO

Digital platform and identity for a disruptive Danish tech agency

MindFuture is a Danish tech agency turning bold ideas into reality and partnering with visionary founders and companies to build smarter, faster, and more efficient device technology.

I was responsible for creating MindFuture's identity, designing Test Your Idea—a digital platform where companies receive feedback on their ideas—and developing the website that unifies the brand and digital experience.

Success & Impact

Reached 500+ scaleups through digital platform for idea validation
30% more companies reached in the launch year than the year before
DTU, AAU and Danish Life Science Cluster, got their own white label version
Streamlined user journey and received 92% satisfaction rate

[ 1 ] THE CHALLENGE

MindFuture was moving into device technology, and its identity had to follow. At the same time, a new platform was being planned, Test Your Idea, where founders could test an idea and get feedback. The challenge was one identity for both. It had to feel tech focused and trustworthy for the agency, and accessible yet professional for founders at every stage, while building credibility in the ecosystem.

Identity design: Created a visual identity from scratch that felt tech-focused and trustworthy, reflecting MindFuture's mission and values.

Website & information architecture: Developed a website that unifies the brand and platform experience, clearly communicating MindFuture's value proposition while guiding users seamlessly towards action.

Digital platform: Test Your Idea—an intuitive platform for idea submission and feedback that felt accessible yet professional, serving founders at different stages of their journey.

[UP] FLYERS
[LEFT] MOBILE SCREENS

‍
[RIGHT] BOOKLET

[ 2 ] FIRST POINT OF CONTACT

The identity was the first point of contact the companies and founders would have with MindFuture. I took cues from high-end tech interfaces, with clean lines and a sense of speed, and built it around one idea, electricity and movement.

‍Serious: Dark backgrounds, bold type and a striking yellow-green give it the presence of a tech interface.

‍Friendly: Rounded corners in the type and a simple M and F logomark, joined through negative space, keep it approachable.

‍Moving: Lightning-inspired motion carries the idea of electricity and adds elements of energy, speed, and movement.

[ LEFT ]
TOTE BAG

[ 3 ] THE FRONT DOOR

The website structure was designed to support three key user types: curious founders and companies exploring their options, ready clients looking to test and submit their ideas, and partners such as DTU seeking collaboration opportunities.

‍Curious founders and companies exploring their options: Dark backgrounds, bold type and a striking yellow-green give it the presence of a tech interface.

‍Ready clients: A prominent Test Your Idea button leads the hero, as the crucial step toward application.

‍Partners: The partnerships and events pages open the door for future collaborations with MindFuture.

[ 4 ] FROM IDEA TO SCORE

Test Your Idea platform was planned right after the new identity, so the two had to live together. The aim was to lower the barrier for companies to validate their ideas. A founder steps in from the website, answers questions across five categories (Concept, Tech, Business, People and Finance), and gets a clear score back.

Start with the chart: The welcome screen introduces the five categories through a radar chart, so founders see what they will be judged on before they begin. Industry, country and stage come next, so results can be put in context.

‍A long form that stays manageable: Five collapsible sections group the scale-based questions by category. Progress tracking and contextual prompts guide founders through it.

‍Results straight away: Founders get percentages and a radar chart immediately, so strengths and weak spots are visible at a glance.

‍A clear next step: Each category comes with guidance on what to do next and how MindFuture can help. High-potential founders can go straight into the MindFuture program using their data.